Google Ads management

At ITERA we are experts in creating and optimizing advertising campaigns on Google Ads, one of the most used online advertising channels in the world.

Our methodology for managing Google Ads is based on a deep understanding of our clients' needs and on creating highly targeted and effective advertising campaigns.

Having managed several million euros of budget on the platform, we are able to make the most of all the opportunities offered by Google Ads, obtaining concrete and measurable results.

Our team of Google Ads experts takes care of every aspect of campaign management, from keyword research to ad creation, from landing page optimization to target audience definition, up to monitoring results and continuous updating of digital marketing strategies.

Thanks to our experience, we are able to guarantee a high ROI and constant growth of your business, through the use of performance marketing and growth hacking techniques.

Some of the activities we do in our customers' Google Ads accounts:

• Keyword Research: Identifying keywords that are relevant to your business and target audience.
• Campaign Structuring: Create well-structured and organized ad groups for greater effectiveness.
• Choosing keyword match types: Selecting the right match type for your keywords.
• Ad Creation: Writing ads that are engaging and relevant to your target audience.
• Choice of ad extensions: Adding extensions to your ads to improve your ads' visibility and relevance.
• Conversion Goal Setting: Setting conversion goals and tracking them.
• Bid strategy selection: Select the right bid strategy for your campaign.
• Keyword Performance Analytics: Monitor and optimize keywords based on performance.
• Use of negative keywords: Adding negative keywords to avoid showing ads for irrelevant searches.
• Quality Score Optimization: Improve the relevance of your ads and landing pages to increase your Quality Score.
• Ad segmentation by device: Breakdown of ads based on the devices used for research.
• Geographic segmentation of ads: subdivision of ads based on the geographical location of the target audience.
• Setting ad serving times: Choose ad serving times based on business performance and needs.
• Remarketing lists: Create remarketing lists to re-reach people who have already interacted with your website or app.
• Custom Audience: Create custom audiences based on interactions with your website or app.
• Similar audience: creation of similar audiences to reach new potential customers similar to those already acquired.
• Display campaigns: Create display search campaigns to reach audiences through banner ads on millions of websites.
• Shopping campaigns: Create shopping campaigns to promote specific e-commerce products.
• Video campaigns: creation of video campaigns on YouTube and other Google partner sites.
• Analysis and constant monitoring: Regular analysis of campaign performance and constant monitoring to make any changes and improvements.