Digital Marketing Boutique
We combine strategy, creativity and high specialization to offer our clients a premium service, like a real in-house Digital Marketing department.
We call ourselves a “Boutique” in that we carefully select employees and clients to offer premium, high value-added service.
We treat our clients’ business with extreme care, as if it were our own.
Relying on a Boutique means just that: we are not just service providers, we are your Partner.
Our name, “Itera,” comes from “path, direction” in Latin. We chart the path and point you in the correct direction to succeed with Digital Marketing by staying by your side throughout the journey as a strategic and operational partner.”
Some of our Case History:
+ more then 60 brands b2c, b2b and local
All our adv campaigns are documented.
Contact us to request the complete portfolio.
We work on the main online platforms such as:
We manage the entire process of customer acquisition and retention through online channels and tools.
We are among the very few in Italy to be SOSTAC and RACE certified for the development of marketing plans and digital strategies.
Adv campaigns on major social media and search engines: Facebook, Instagram, Google, YoutTube, LinkedIn, TikTok, Pinterest.
Creating newsletters, email automations and chatbots with tools such as ActiveCampaign, ManyChat and related.
Implementation of editorial plan and publication of posts on major social media.
Installation of advanced tracking systems with Business Intelligence, in addition to configurations of Google Analytics, Google Tag Manager and conversion tags.
The SME-friendly outsourced digital marketing area.
what can we do for you
What we can do for you through our services:
- Acquire new customers (sales)
- Acquire new business opportunities (lead generation)
- Increase brand awareness and followers (brand awareness)
- Deliver valuable content to profiled users (consideration)
- Launch a new brand
- Validate a business idea
In addition, if you are already doing adv but are not getting the results you would like, we can help you to:
- Optimize active ads with poor performance
- Scale active ads that go into saturation when you increase your budget or underperform in international markets
Our methodology, by its very nature, allows us to work with maximum performance in any industry: from B2B to B2C, from manufacturing to travel, from service companies to fashion, including the most innovative models such as Apps and SaaS.
Our approach to Digital Advertising follows four major pillars:
We develop market analysis and detailed marketing plans.
We follow winning tactics that achieve results in the short term.
We build multichannel campaigns by following step by step the buying process of potential customers.
We continuously generate new creative ideas to avoid the phenomenon of “ad fatigue” and “ad blindness.”
WHY CHOOSE US
Compared with the traditional web agency model we, as a Boutique, differ on the following aspects:
Our team consists of specialists with strong verticality in the specific channels, tools and/or sectors.
With us, no one does everything.
Tracks, dashboards, detailed documents.
With us you will always have the situation under control and always know what activities we are performing and what return on investment you are getting.
You will have technology (dedicated Slack channel) that will allow you to be constantly updated on the activities carried out by team members dedicated to your business.
Head of Strategy
Social Media Strategist
Sales & Partnership Manager
Digital Advertising Manager
Search, Video & YT Ads
E-commerce & Shopping Ads
Itera Group SRL – P.IVA: 08731140722 – We work with 🧠 and ❤️ from everywhere 🌍